Fall Fundraising Campaign 2025
Five emails from the 12 week fundraising campaign:
PROBLEM: Why is it important to donate, and how do we increase the number of Forterra ‘stewards’ - the new name for long-term donors.
SOLUTION: Achieve both aims at the same time by highlighting Forterra’s huge range of work, finding emotional resonances and connections that emphasizes the importance of keeping this work going into the future. Start with a tagline that speaks to both areas - ‘Roots for the Future’.
Forterra’s blog - some examples
With so many projects and programs, there is always plenty to write about for Forterra, but these two pieces cover important topics.
This first blog is a window into how stewarding properties is a long-term commitment with many time consuming, expensive problems unseen by the outside world.
This blog was an opportunity to illustrate some of the typically inventive ways that Forterra works with partners and local communities.
